GoKawiilJoe Maring / Android Authority
TL;DR YouTube is raising US prices for the Individual, Family, and Lite plans without prior formal notice.
The Individual plan increases to $15.99 per month, while the Family plan jumps to $26.99 per month.
Users subscribing on Apple devices face the highest costs, with Individual plans at $20.99 per month and others going even higher.
YouTube last raised prices for YouTube Premium in the US in July 2023, where the individual monthly plan increased from $11.99 to $13.99. It seems YouTube is finally raising prices again in the US, and doing so rather quietly this time.
Multiple users are reporting on Reddit (1, 2, 3) that they’ve received a price-hike email from YouTube (h/t Piunikaweb). According to these reports, the YouTube Premium Individual plan is increasing from $13.99 to $15.99. Paying annually goes up from $139.99 to $159.99.
How will you react to the YouTube Premium price hike? 108 votes I’m keeping it: The value (no ads, YT Music) is still worth the price. 43 % I’m canceling: It’s officially outside of my budget now. 30 % I’m switching plans: I might drop to the Lite plan or leave a Family plan. 10 % I don't subscribe to YouTube Premium, and don't plan to do so. 18 %
The YouTube Premium Family plan is also increasing from $22.99 to $26.99 monthly, while Premium Lite (Individual) is increasing from $7.99 to $8.99 monthly.
Aamir Siddiqui / Android Authority
Even the Student plan is going up from $7.99 to $8.99 monthly.
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