GoKawiilMotorola's 2025 Razr phone had a heck of a year, and I think the walking this foldable phone did could help the rumored 2026 Razr run. Where Samsung and Apple tend to reserve headline-grabbing features for phones that cost upwards of $1,100 -- like the new Privacy Display on the S26 Ultra or the cosmic orange color on the iPhone 17 Pro that we're seeing other phones copy -- Motorola's instead given the $699 Razr its own runway filled with fashionable exclusives.
Over the past year, that included a collaboration with Swarovski for a crystal-studded Razr and another for the FIFA World Cup, which has a two-tone green design with customized software.
While Motorola's continued to focus on making the Razr fashionable, the company also frequently marks down the Razr to $600 -- easily making it the lowest-cost foldable phone you can buy right in new condition. And these efforts are paying off: According to a recent report by the Counterpoint Research analytics firm, Motorola's had the highest growth in the foldable phone market and now makes up 44% of that niche's sales.
These design successes, combined with maintaining a price that's competitive with Apple's iPhone 17E and Google's Pixel 10A, put the Razr in a great position to have a particularly strong moment in 2026. I think Motorola just needs to continue doing a few things that have already been working out in its favor.
The back of the FIFA World Cup edition of the Razr has a two-tone design. Joseph Maldonado/CNET
The Razr's biggest target audience: iPhone fans looking for something new
Motorola has not been shy about how much of its audience are ex-iPhone converts who were looking for something different. Nearly every year that the Razr line gets updated, Motorola claims from its own analytics that roughly 25% of new Razr activations are from customers who are new to Android and transferring their data over from an iPhone.
Thanks to a number of new features that make it particularly simple for iPhone users to switch to Android, Motorola should prioritize making it as easy as possible for its customers to leave iOS. Currently, iOS 26 and Android 16 phones are starting to support direct eSIM transfers from an iPhone to Android, and Android's Quick Share feature is starting to support Apple's AirDrop in select Pixel and Samsung Galaxy S26 phones.
Android phones are starting to work with Apple's AirDrop, such as the Pixel 10A (right) that's sharing a photo with an iPhone 12 Pro Max. Joseph Maldonado/CNET
If Motorola can include features that iPhone owners are accustomed to, and maybe tailor them to fit the Razr by making them easy to use on its cover screen, this might help inspire more iPhone users who want an Android flip phone but are concerned about the cost of switching.
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