GoKawiilGoogle is implementing a price hike for YouTube Premium plans in the US, with prices going up by as much as $4 per month.
Live now for new subscribers, YouTube Premium pricing in the US is as follows:
Individual: $15.99/month, up from $13.99
$15.99/month, up from $13.99 Family: $26.99/month, up from $22.99
$26.99/month, up from $22.99 Lite: $8.99/month, up from $7.99
$8.99/month, up from $7.99 Music Premium: $11.99/month, up from $10.99
YouTube Premium has not raised prices in a few years now, with the Family plan jumping from $17.99 to $22.99 back in 2022, and individual plans later following in 2023 from $11.99 to $13.99 at the time. YouTube Premium Lite has only been available for about a year, with background play and offline downloads added to the low-cost subscription earlier this year.
Existing YouTube Premium subscribers are starting to be notified of the price change via email, though Google hasn’t widely announced the hike at this point. In our account which is subscribed to the family plan, the $22.99/month rate is still showing, but a number of users report receiving emails about the higher pricing.
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Apparently, the change in price will kick in during the June 2026 billing period.
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