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Amazon launches ‘Prime Video Ultra’ with new features, higher price

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Why This Matters

Amazon's launch of Prime Video Ultra introduces a higher-priced, feature-rich ad-free streaming tier that offers 4K/UHD quality, more simultaneous streams, and increased offline downloads. This move reflects Amazon's effort to cater to consumers seeking premium streaming experiences and compete more effectively in the crowded streaming market. The new plan's enhancements could influence industry standards and consumer expectations for streaming quality and features.

Key Takeaways

Last month Amazon announced that Prime Video Ultra would be launching soon in the US, and that day has officially arrived. Here are the details and how to sign up.

Prime Video Ultra is the new $4.99/month ad-free tier from Amazon, replacing previous plan

Amazon has just launched a new ad-free subscription plan for Prime Video, replacing the previous ad-free tier for US subscribers.

Prime Video Ultra is available now for $4.99/month for current Prime subscribers.

The previous ad-free Prime Video plan cost $2.99/month, so Ultra brings a significant increase with it.

However, that increase also comes with some new features that help make it more appealing compared to the ads plan for Prime Video.

For starters, 4K/UHD streaming is exclusive to Prime Video Ultra. So if having the highest quality streams is important to you, Ultra’s the way to go.

Additionally, Ultra users can now have up to five simultaneous streams at once. The previous ad-free plan only supported three streams.

Finally, Prime Video Ultra also gives you up to 100 offline downloads at a time, a big increase from the previous cap of 25.

These benefits are nice, but the main appeal of Ultra for many will likely be the removal of ads.

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