GoKawiilApple just wrapped one of its busiest March launch seasons with seven new products: an iPhone 17E, updated MacBook Pros and a colorful MacBook Neo. And we're already looking ahead to the next batch of hardware. After a crowded 2025 that brought three new Apple Watches, this year's lineup is expected to be leaner with the Series 12 likely flying solo.
We're not expecting a dramatic new look (based on rumors and Apple Watch history), but that doesn't mean there's nothing to get excited about. Rumors point to at least one major shakeup under the surface, including hints of a long-removed iPhone feature finally making its way to the wrist.
As always, nothing is confirmed until Apple says so, but here's everything we know, think we know, and are crossing our fingers for.
Apple Watch Series 12 launch date
If there's one thing Apple tends to keep consistent, it's the timing of its fall hardware event, where it typically unveils its newest flagship iPhones and Apple Watch models.
Apple typically holds this event on the second Tuesday of September (usually the week after Labor Day). By that logic, Sept. 15 seems like the most likely candidate for Apple's 2026 fall event. Because it lands a bit later in the month than in previous years, there's also a slim chance Apple moves it up to Sept. 9 (Labor Day week), as it has before.
As in previous years, preorders would likely open on the Friday after the event, with availability following a week or so later (assuming no production delays).
Pricing and availability
Expect pricing for the new watches to stay roughly in line with the current Series 11 lineup, which starts at about $400 (42mm Wi-Fi model). Though price hikes aren't completely off the table, with lingering tariff increases and the potential for supply chain issues.
The Apple Watch Ultra 3, SE 3 and Series 11 on launch day. Celso Bulgatti/CNET
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