GoKawiilJosh D’Amaro took over as Disney’s CEO last month. Now he’s cutting 1,000 jobs. The entertainment giant is planning to eliminate as many as 1,000 positions in the coming weeks, with many of the cuts targeting the company’s recently consolidated marketing department, The Wall Street Journal reports. The layoffs come as Disney tries to adjust to smaller profits from streaming compared to what it used to make from linear television.
Disney is merging departments that previously operated independently to save money and improve coordination. In January, the company combined marketing for entertainment, experiences, and sports under a single chief marketing officer for the first time. The plan to unite the marketing group and reduce expenses is code-named Project Imagine.
This isn’t Disney’s first round of cuts. The company has laid off more than 8,000 people since his predecessor, Bob Iger, returned as CEO in 2022 and began a major restructuring. The company employed 231,000 people at the end of its 2025 fiscal year. Disney has been working with consultants from Bain & Co. to strategize its cost-cutting.