GoKawiilDespite all the hate it gets, anyone who's been to Coachella knows it's a damn good time.
I attended once in 2024, where I was welcomed as a Coachella elder. The music is killer, if you can dodge all the influencers setting up ring cameras. I’d likely be right back there huffing dust in the day-glo desert if I could afford the tickets, flight, and potentially very annoying drive into the Colorado desert.
Luckily, I have a smartphone. And Coachella, which has livestreamed its sets for years, has revamped its vertical video feed to appeal to mobile users. So what better way to embrace “Couchella” than by watching only in this one format all weekend?
Coachella’s feeds got a quality boost this year, now streaming seven stages exclusively on YouTube, with 4K video and multiview options that you can swap between like they’re Olympic events. The festival’s EDM and DJ oriented Quasar stage, livestreaming on YouTube shorts all weekend, was shot exclusively on Google Pixel devices. That’s the one I’ve decided to mainline.
Vertical video is everywhere. Besides every social media service prioritizing endlessly scrollable video feeds, Disney has introduced short videos called Verts to its on Disney+ streaming platform. Bravo will soon be pushing out vertical videos hosted by the AI avatar of Andy Cohen to share “iconic scenes” from its sprawling universe of reality TV. Even the Oscars have poked fun at the trend.
In Coachella’s case, the vertical push makes sense. Like the festival itself, vertical video is the place for brands and influencers. Coachella’s primary marketing tool is FOMO, or the fear of missing out and the vertical video feed is an engine for inducing that desire. Most of the videos shot via Pixel are filmed directly next to the performer, conjuring up that sense that you’re right there in the booth with them—one of those special VIPs who gets to be onstage.
Is it the best way to experience these shows? Maybe for a little bit. Not for 18 hours over the course of a weekend, as I learn.
The rules for my personal Vertichella, assigned by my editor, were simple: Watch every moment of Coachella’s livestreamed vertical video. No 4K horizontal videos or multiple stream windows allowed.
Coachella put out a similar vertical feed last year, which got rave reviews from commenters on Reddit like, “It’s too vertical,” “I immediately switched to another channel,” and “So glad this video is squished up and limiting my view of the stage.” This time, the feed turns out to be very popular. By the end of each day, the page has thousands of likes—more than 42,000 apiece for Saturday and Sunday, according to Google’s little thumbs-up ticker at the top of the screen. In some cases, upvotes for the vertical stream surpass those on the horizontal livestreams of the same stage.
Live chat comments and emoji reactions are active, with people either hyped about the show or sharing delightful insights like “ugh, next song bro” and “I wish I was at Coachella” and “[fourteen cross emojis].” At least they’re easier to ignore than having people talk next to you through an entire set.
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