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Does AT&T really think customers will pay over $100 for rumored Elite plan?

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Why This Matters

The rumored AT&T Elite 2.0 plan introduces significantly higher pricing for extensive hotspot, international, and priority services, raising questions about its value proposition for consumers. Its premium cost may limit accessibility, highlighting ongoing debates about pricing strategies in the telecom industry. This development underscores the industry's push toward tiered, feature-rich plans that may not appeal to all users.

Key Takeaways

Edgar Cervantes / Android Authority

TL;DR A new AT&T plan has leaked, dubbed Elite 2.0. No word on when AT&T plans to actually launch it.

The new plan gives you 250GB hotspot access, 20GB international data, and a few other extras.

Pricing is crazy high, with four lines costing $75 each. Single-line pricing isn’t confirmed, but is likely around $105-$110 per month.

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The new Elite 2.0 plan is said to offer everything you’d get from the Premium plan, including unlimited data and calling in over 20 Latin countries, while also upgrading hotspot access to a whopping 250GB of data. There’s also 20GB of monthly global data for those who travel internationally on a frequent basis.

AT&T is also reportedly including Turbo Unlimited for free here. For those unfamiliar, this is a high-priority upgrade that gives you the absolute highest tier priority. Normally, AT&T charges extra for this option.

Beyond all that? Elite also mentions “smartwatch and tablet access”, though there’s no clarity on exactly what that means just yet. More than likely, you’ll get a free smartwatch and/or tablet line, but the exact details on this remain a mystery for now.

AT&T already had pretty expensive pricing, but Elite is at a whole other level. The leak only has official pricing for 4 lines, which is a whopping $75 a month. That’s $20 more than the Premium, which likely means the one-line pricing for Elite is somewhere around the $110 mark. That’s insanely high, and much more than the top plans from Verizon and T-Mobile, yet it lacks streaming perks and other advantages that are more common with its competition.

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