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AT&T Rumored to Launch New Top-Tier Unlimited Phone Plan Soon

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Why This Matters

AT&T is preparing to launch a new top-tier unlimited plan, the Elite 2.0, which offers increased hotspot data, international features, and enhanced data performance. This move highlights the company's strategy to attract high-value customers with premium features amid evolving market competition. Consumers seeking extensive data and global connectivity may find this plan appealing, while industry players watch for shifts in premium plan offerings.

Key Takeaways

When AT&T recently revamped its unlimited phone plans, the top-level Premiere 2.0 plan cost more than the Unlimited Premium PL plan it replaced. (The Extra 2.0 and Value 2.0 plans came in as less expensive options than their predecessors.) And then the company raised the costs of "retired" plans, encouraging subscribers to switch over -- but not giving folks willing to pay for top-tier plans much incentive to do so.

Now it looks like AT&T is going to add a pricier unlimited plan that includes more hotspot data to the top spot of its lineup.

As reported by Android Authority referencing a video by Sneed Mobile Tech, AT&T will soon introduce an Elite 2.0 plan that includes 250GB of hotspot data as well as unlimited talk, text and high-speed data in 20 Latin American countries.

The new plan is reportedly priced at $75 per line on an account with four lines. AT&T lets you mix and match their plans on an account, with the per-line price going down the more lines you have. A single-line price is not listed, but Sneed Mobile Tech speculates it could run $110.

It will also include the company's AT&T Turbo feature that boosts data throughput and video quality and offers unlimited international talk and text, 20GB of global data and "smartwatch and tablet access," according to the video, which appears to show a leaked data sheet detailing the differences between plans.

An AT&T representative didn't immediately respond to a request for comment.