GoKawiilOpinions expressed by Entrepreneur contributors are their own.
Key Takeaways Effective keyword research starts with brainstorming industry-specific terms and customer search intent.
Keyword tools and competitor analysis reveal high-performing terms and uncover untapped traffic opportunities.
To thrive in today’s digital marketing arena, I believe several advertising verticals are essential for businesses to participate in. Search engine optimization, pay-per-click or ads and social media marketing are a few of the most powerful.
But before you set up your digital marketing strategy, you’ll need to dive into researching the keyword terms you should use in your campaign. What is the use of setting up an online campaign if you don’t include the search terms potential customers would use to look for your type of business in the first place?
Based on my experience leading a web design and digital marketing agency, here are my tips for identifying the keywords that can help customers find you.
1. Brainstorm relevant industry terms
Whether you are hiring a digital marketing agency or handling your marketing yourself, identifying key industry terms is a must. Think about what people would search to find your business. If you’re hiring a marketing professional, equip them with key industry terms and phrases to help them understand more about your business. If you’re doing this on your own, keep in mind that keywords, phrases and even full sentences are helpful to add to your campaign.
For example, let’s say you own an SEO company. You likely want your website to rank for SEO-related terms, so you might use keywords such as:
“SEO Company.”
... continue reading