Snap introduces AI Video Lenses powered by its in-house generative model

Snapchat is introducing its first ever video generative AI Lenses, the company told TechCrunch exclusively. The Lenses are powered by Snap’s in-house built generative video model. The three new AI Video Lenses are available to users on the app’s premium subscription tier, Snapchat Platinum, which costs $15.99 per month. The launch comes as Snap unveiled an AI video-generation tool at its Partner Summit last September. A spokesperson for Snap said the new AI Video Lenses leverage later versions of this underlying technology. Snap has been seen as a leader in AR, but has also been investing in AI over the past few years alongside nearly every other tech company. With these new AI Video Lenses, Snap is adopting AI to stay competitive and provide its users with features that aren’t yet available on its rivals’ platforms, including Instagram and TikTok. While Snapchat is starting with three AI Video Lenses at launch, it plans to add more every week. The initial Lenses include “Raccoon” a ... Read full article.