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MacBook Neo sells out for April as demand for Apple’s $599 laptop outpaces supply

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Why This Matters

The rapid sell-out of the MacBook Neo highlights strong consumer demand for affordable, stylish laptops, signaling a shift in market preferences and putting pressure on Apple’s supply chain. This surge underscores the importance of product availability and timely delivery in maintaining customer satisfaction and competitive edge in the tech industry.

Key Takeaways

Apple has sold through its MacBook Neo inventory for April. The earliest deliveries for new MacBook Neo orders from Apple now quote delivery dates in May.

MacBook Neo’s launch has resembled a flagship iPhone launch more than a typical Mac release. After more than a month since its release, customers continue to purchase the $599 laptop faster than Apple can produce them.

MacBook Neo inventory has remained constrained since launch

Apple unveiled MacBook Neo on March 4, opening pre-orders shortly after the announcement. MacBook Neo arrived in stores one week later on March 11.

Launch inventory quickly sold out, and Apple hasn’t caught up with demand since.

MacBook Neo comes in four colors (silver, blush, citrus, and indigo) and two configurations (256GB or 512GB with Touch ID).

Each option shows delivery times between May 1 and May 8 when ordered today.

Where to find MacBook Neo stock

Shoppers may have a different experience at Apple retail store locations.

While ship dates have continued to slip all month, some configurations have appeared for in-store pickup at times.

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