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These are the four new iPhone 18 Pro colors, per rumor

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Why This Matters

The rumored new color options for the iPhone 18 Pro indicate Apple's focus on offering more subdued and sophisticated choices, potentially appealing to consumers seeking a more refined aesthetic. The discontinuation of the cosmic orange color suggests a shift in Apple's color strategy, which could influence market trends and consumer preferences. These updates highlight Apple's ongoing efforts to differentiate its flagship devices through both design and color customization, impacting the competitive landscape and consumer choices in the premium smartphone market.

Key Takeaways

A new rumor today adds more details to Apple’s alleged plans for the iPhone 18 Pro and iPhone 18 Pro Max color lineup. Here are the four colors reportedly in development for this year’s phones…

Four iPhone 18 Pro colors revealed

Today’s rumor comes via Macworld and “a source familiar with Apple’s supply chain.” According to the rumor, Apple is currently developing the iPhone 18 Pro models in four colors:

Light Blue (Pantone 2121) Described as similar to the current mist blue color of the base iPhone 17.

Dark Cherry (Pantone 6076) Described as “deep wine-like red,” not a bright “fruit punch” style red.

Silver (Pantone 427C) Described as similar to the iPhone 17 Pro’s silver and white design.

Dark Gray (Pantone 426C)

This, of course, isn’t the first we’ve heard about Apple’s development of a red-like iPhone 18 Pro. Bloomberg reported in February that Apple was considering a new deep red color option for the iPhone 18 Pro. Weibo leaker Digital Chat Station reported in October that Apple was working on a “burgundy” color for the iPhone 18 Pro.

Today’s report makes it clear that the “dark cherry” iPhone 18 Pro won’t be bright and flashy like the current cosmic orange iPhone 18 Pro. Instead, it will be more muted and subdued. Based on the Pantone code cited in the report, it sounds much closer to purple than red.

The report hides:

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