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I retested Apple AirTags after 5 years - how they compare to Bluetooth tracker rivals

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Why This Matters

Apple AirTags continue to be the most reliable and precise tracking solution, leveraging a vast ecosystem of Apple devices to enhance item recovery. While third-party tags work well across iOS and Android, the integration and accuracy of AirTags make them a standout choice for consumers seeking peace of mind. The increased adoption of tracking tags underscores their importance in everyday life, helping users locate lost items more effectively.

Key Takeaways

Adrian Kingsley-Hughes/ZDNET

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ZDNET's key takeaways

Apple AirTags remain the most reliable and precise tracking option.

Third-party tags work well for both iOS and Android.

Any tracking tag dramatically increases the chances of recovering lost items.

Out of all the gear I've tested over the past few years, none has changed my life for the better like Apple AirTags. My grandpa had a saying — "a place for everything, and everything in its place" — but try as I might to be a tidy person like he was, I'm just never going to remember where I've put down my keys or in which bag or coat my wallet happens to be.

I guess nobody's perfect.

Also: I bought an earwax camera for my toolkit and use it for everything but my ears

AirTags changed all that. It wasn't long before I'd attached tags to my keys, wallet, and bags that honestly, my life was improved, reducing home frustrations and travel anxieties in one fell swoop. Since then, the third-party finder tags market has boomed.

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