In this guide, you’ll learn how to host your blog on a subdirectory (e.g. example.com/blog) instead of a subdomain (e.g., blog.example.com). Every step here has been tested and verified to work.
Introduction
Hosting your blog on a subdirectory can improve SEO and enhance user experience.
Although there are a lot of articles that espouse the benefits of using subdirectories over subdomains, few resources that provide a step-by-step guide on how to actually set this up.
Why Host on a Subdirectory?
The benefits to hosting on a subdirectory is primarily to improve SEO.
There are a lot of other articles out there on this topic, but they all say something similar to the following:
Hosting your blog on a subdirectory is better for SEO because it consolidates your website’s authority and ranking power.
Google has stated that they do not treat subdomains as a separate entity.
Despite what Google has stated, empiric data suggests that subdirectories outperform subdomains in search rankings.
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