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Key Takeaways Not all revenue is good revenue. Some clients drain time, energy and morale, and the cost of keeping them often outweighs the revenue they bring.
Prioritizing employee safety and respect over revenue sets clear standards, strengthens company culture and shows your team they are genuinely valued.
Real growth comes from working with the right clients, setting boundaries and letting go of relationships that no longer align with where the business is going.
In business, you are taught early that the customer comes first. Keep them happy. Keep them paying. Keep them at all costs.
That works in the beginning.
Then you grow, and you realize something most people do not say out loud: Not all revenue is good revenue.
Some revenue comes with a cost that does not show up on a P and L. It shows up in your team, your culture and your ability to focus.
The moment that changed how I lead
There was a knock on my door, and when our Head of HR walked in, I could tell right away this was not a routine conversation.
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