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TechCrunch Mobility: Uber enters its assetmaxxing era

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Why This Matters

Uber's recent $10 billion investment in autonomous vehicle technology marks a significant shift towards an asset-heavy strategy, reflecting its commitment to shaping the future of transportation through direct ownership and control of autonomous fleets. This move signals a pivotal moment for the tech industry, emphasizing the importance of strategic investments in autonomous tech to stay competitive and innovate in mobility services.

Key Takeaways

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A few weeks ago, I wrote about how Uber seemed to be everywhere, all at once in the emerging autonomous vehicle technology sector. The Financial Times has now put a number on it. The FT calculated that Uber has committed more than $10 billion to buying autonomous vehicles and taking equity stakes in the companies developing the tech, according to public records and discussions with folks behind the scenes. About $2.5 billion of that is in direct investments, with the remaining $7.5 billion to be spent on buying robotaxis over the next few years, the outlet reported.

We’ve reported on Uber’s numerous investments and deals with autonomous vehicle companies across drones, robotaxis, and freight. Some of its investments include WeRide, Lucid and Nuro, Rivian, and Wayve.

This rather large number (and particularly that $7.5 billion) got me thinking about another transformative era in Uber’s history and how it has visited these asset-heavy shores before. Uber might have started with a plan to be asset light, but for a brief period it did quite the opposite.

Uber went on a moonshot spree between 2015 and 2018. It launched electric air taxi developer Uber Elevate and the in-house autonomous vehicle unit Uber ATG, which would be boosted by its acquisition of Otto in 2016. It also snapped up micromobility startup Jump in 2018.

And then in 2020, Uber pulled the asset-heavy rip cord, ostensibly leaving all of those moonshots behind. Uber sold Uber ATG to Aurora, Jump to Lime, and Elevate to Joby Aviation. But it didn’t completely divest; it kept equity stakes in all of them.

Uber is now entering into a new and different asset-heavy era. It’s not plunking down millions, or even billions, to develop the technology in-house, although I’m sure folks there would be quick to pipe up that there is always R&D happening over at Uber. Instead, it appears to be focused on owning (or perhaps leasing) the physical assets.

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