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Samsung shares its thesis on the future of design and AI (exclusive)

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Why This Matters

Samsung's insights into the future of design and AI highlight the increasing importance of human oversight in technological innovation, emphasizing the need for ethical and creative direction. The unveiling of Project Luna exemplifies how future devices may blend advanced functionality with imaginative design, shaping consumer expectations and industry standards.

Key Takeaways

‘We need humanity more than ever to direct AI in the right direction, both creatively and then ethically.’ —Mauro Porcini, chief design officer A Samsung Galaxy Tri-Fold smartphone sits beside something we haven’t seen before. It’s a round screen with a swiveling head. Called Project Luna, it has the mechanical charm of Luxo Jr., and a beep not so different from Wall-E.