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GoPro’s new Mission cameras are priced beyond most weekend athletes

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Why This Matters

GoPro's new Mission cameras, priced at nearly $600 and above, target professional filmmakers and serious enthusiasts rather than casual users, highlighting a shift towards high-end, premium action cameras. This pricing strategy may limit accessibility for most consumers and could impact market competition. The high specifications and features emphasize GoPro's focus on professional-grade content creation, but may alienate the average weekend athlete or hobbyist.

Key Takeaways

is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.

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GoPro is pricing its new Mission 1 and Mission 1 Pro cameras at $599.99 and $699.99, respectively, each discounted by $100 if you subscribe to its ecosystem — fine for professional filmmakers, but a tough sell for weekend warriors.

The Mission 1 and Mission 1 Pro can both be reserved now, and you’ll get the $100 Point-and-Shoot Grip accessory for free (while supplies last) ahead of their May 28th release. The Mission 1 Pro ILS, the cam with the interchangeable mount for Micro Four Thirds (MFT) lenses and adapters, will be available later in Q3 for $699.99, or $599.99 for GoPro subscribers.

GoPro accessories, like its new Wireless Mic System, list for $159.99, and the Media Mod, which features a built-in multi-pattern mic and expanded I/O capabilities, list for $149.99. The new 2150mAh Enduro 2 battery costs $34.99.

GoPro is positioning its Mission cams, built around a 50MP 1-inch sensor and GoPro’s new GP3 processor, as the “world’s smallest, lightest and most durable high resolution, high frame rate cinematic camera system.” That makes these high-specced action cameras expensive and well beyond what you’d need to film a gnarly mountain bike run or weekend snowboarding trip.

Most amateur creators will be better off grabbing an older, deeply discounted GoPro Hero 13 or Hero 12 for a fraction of the price. Or, grab a DJI Osmo Action 6, which currently retails for under $400, while Insta360’s premium X5 sits around $550.