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Marvell pops on report it will help Google with custom AI chips. Broadcom shares sink

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Why This Matters

This development signals a strategic shift for Google as it explores diversifying its AI hardware supply chain by potentially partnering with Marvell for custom AI chips. It highlights the growing importance of in-house and specialized chip design in the AI industry, impacting both competitors and suppliers. For consumers, this could lead to more powerful, efficient AI-driven devices and services in the future.

Key Takeaways

Shares of Marvell Technology gained nearly 6% on Monday amid reports that Google will use the chip design firm for two new chips to power artificial intelligence workloads.

Until now, Google has relied on Marvell rival Broadcom for the design of its in-house Tensor Processing Units, or TPUs. Broadcom shares fell nearly 2% Monday following the report by The Information.

The potential deal between Google and Marvell could include a TPU as well as a memory processing unit, The Information reported on Sunday. Google and Marvell did not immediately reply to requests for comment.

Both Marvell and Broadcom help their customers translate chip designs into silicon, providing back-end support before the processors are sent off to be manufactured at huge fabrication plants by companies like Taiwan Semiconductor Manufacturing Company.

It's a role that's fueled the growth of both Marvell and Broadcom as more tech giants design in-house accelerators for AI.

Amid that hustle to make enough silicon to power AI, it's no surprise to see Google diversify its chip deals beyond Broadcom. The Google-Broadcom partnership is alive and well, having just been extended through 2031 in an expanded deal announced earlier this month.

Meta last week also made a big deal with Broadcom, committing to deploy 1 gigawatt of its own custom MTIA chips using Broadcom technology.