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Key Takeaways Robby Sansom co-founded Force of Nature in 2019 after selling Epic Provisions, the company that pioneered grass-fed jerky.
Force of Nature aggregates regenerative ranchers to sell healthier meat direct-to-consumer, in 5,000+ grocery stores, and to restaurants nationwide.
The company now impacts 3.8 million acres across 917 ranches, with 60% year-over-year growth and subscription sales doubling annually.
Robby Sansom would have preferred not to start his company.
Not because it was a bad idea — but because he hoped someone else would do it first. After selling Epic Provisions, the company that pioneered grass-fed jerky and made him financially set for life, he was prepared to ride off into the sunset.
Then visitors started showing up at ROAM Ranch in Fredericksburg, Texas, where Sansom owns regenerative bison. They’d see the animals grazing, the healthy soil, the whole system working as it should, and sometimes they’d cry. “How do I feed my family this way?” they’d ask.
For months, Sansom didn’t have an answer. Read some books, he’d tell them. Try to find a rancher in your area doing this. But he knew that wasn’t enough.
“We’d run a successful company and had a great outcome, personally and financially,” Sansom recalls. “But we weren’t done with our mission, and nobody else was gonna do this. We felt like we were uniquely positioned to succeed, and we’re playing with house money.”
So in 2019, Sansom launched Force of Nature. The company aggregates ranchers using regenerative agriculture practices (managed grazing, no feedlots, no antibiotics or hormones) and sells their meat direct-to-consumer, in grocery stores nationwide, and to restaurants. The goal is to create awareness and access to meat from healthy animals raised on healthy land.
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