GoKawiilKerry Wan/ZDNET
Follow ZDNET: Add us as a preferred source on Google.
ZDNET's key takeaways
Motorola owns 50% of the foldable market in the US.
Motorola's flip foldables are stylish and available at low prices.
The FIFA sponsorship is a game-changer.
Motorola is poised to launch its latest round of foldables, which is a good time to reflect on what the brand has accomplished thus far. According to IDC research, as reported by 9to5Google, Motorola owns around 50% of the US foldables market now, as well as a large share of overseas foldable markets.
Its chief rivals (at least here in the US) are Samsung and Google. Samsung has been doing this a long time, and has both a flip and a book-style foldable in its portfolio (along with a short-lived trifold). Meanwhile, Google has only built book-style foldables thus far.
Also: Motorola Moto G (2026) review: Why I'd pick this $200 phone over competing models
... continue reading