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Amazon taps Sweden’s Einride for its electric big rigs

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Why This Matters

This partnership between Amazon and Einride marks a significant step toward sustainable and autonomous freight logistics, showcasing how electric and AI-driven trucks can transform supply chain operations. It highlights the growing role of innovative startups in shaping the future of transportation, with potential benefits for efficiency, environmental impact, and industry competitiveness for consumers and businesses alike.

Key Takeaways

Einride is adding 75 of its electric heavy duty trucks to Amazon’s Relay freight network as part of a deal that gives the Swedish startup a toehold in the e-commerce giant’s operations. Einride will also provide charging infrastructure across five locations in the United States, under the agreement announced Tuesday.

Amazon isn’t buying or operating the electric trucks. Instead, Einride will own and manage (using its own Saga AI software) the trucks, which can be used by drivers in Amazon’s Relay freight network. Relay, launched in 2017, is an app that truck drivers can use to book hauling gigs with Amazon.

Einride CEO Roozbeh Charli, who took over as chief nearly a year ago, said working with Amazon is a powerful validation of the startup’s technology and strategic vision.

“By deploying our intelligent platform within one of the world’s most sophisticated logistics networks, we are accelerating growth, while continuing to build industry-leading operational expertise,” he said in a statement.

Einride has gained attention and investment for its two-pronged approach to freight. The company has developed and now operates a fleet of about 200 heavy-duty, electric trucks for companies like Heineken, PepsiCo, and Carlsberg Sweden in Europe, North America and the UAE. It has also developed autonomous pod-like trucks, which stand out for their cab-less design.

The agreement with Amazon doesn’t include the autonomous pods.

Einride has landed this agreement at a critical time: The startup is finalizing a merger with blank-check company Legato Merger Corp. and is expected to go public soon.

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