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Jeff Bezos’ Rocket Landed Perfectly. Then Things Went Off Course: ‘The Altitude Is Too Low.’

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Why This Matters

This incident highlights the ongoing challenges and risks in the rapidly evolving space launch industry, emphasizing the importance of precision and reliability for commercial satellite deployment. For consumers and the tech industry, it underscores the need for robust testing and risk management as private companies expand their space ambitions, impacting future satellite-based services and infrastructure.

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The Blue Origin mission was all going so well. Until it wasn’t. The company launched its third New Glenn rocket over the weekend, successfully re-flying and landing a previously used first stage for the second time. But then the second stage put a direct-to-cellphone communications satellite in an orbit so low it can’t survive.

AST SpaceMobile, the satellite’s builder, said the BlueBird 7 was placed into a lower-than-planned orbit and the onboard propulsion system couldn’t compensate. The altitude is too low to sustain operations, and the satellite will de-orbit. The company didn’t reveal the cost but said it was fully insured.

The mishap puts a wrench in Jeff Bezos‘s plans to compete with Elon Musk’s SpaceX for commercial and military satellite launches. Blue Origin plans to launch a prototype moon lander later this year, followed by Amazon LEO internet satellites to compete with Starlink. But those plans now depend on the results of an investigation into what went wrong.