GoKawiilMany startups spend years trying to become a household name. Others just spend $10 million on a Super Bowl ad. That’s Dreame’s bet. The little-known Chinese robot vacuum company has grand ambitions to become a global consumer electronics giant and chose to run a pricey 30-second spot as its opening move. If it works, the ad may be remembered as the beginning of the rise of the next global tech powerhouse. If it doesn’t? Well, let’s just say Quibi ran a Super Bowl ad, too.
Dreame’s CEO wants to be the Chinese Elon Musk
Dreame — pronounced dreamy — used its half-minute of exposure to promise a dizzying product evolution: from robot vacuums and lawnmowers to hypercars, humanoids, and even into outer space. Transformers-style robots took each product to the next level, hinting at a far bigger future than sweeping floors. “This commercial isn’t just about visibility; it’s a statement of commitment,” said Dreame’s North American CEO, Ana Wang.
Image: Janet Mac / The Verge
Next week, on April 27th, it will bring its dream to America with a splashy San Francisco launch of new product lines across some highly competitive markets, all tied together by its “AI-powered whole-home smart ecosystem.”
Previous Next
... continue reading