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Tap to Pay on iPhone lands in Malaysia, but not yet in Apple’s own store

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Why This Matters

The launch of Tap to Pay on iPhone in Malaysia marks a significant step in expanding contactless payment options for small businesses globally. While it enhances convenience and reduces costs, the limited acceptance within Apple’s own retail stores highlights ongoing challenges in ecosystem integration. This development underscores Apple's commitment to broadening payment solutions, impacting both consumers and merchants by promoting more flexible and secure transaction methods.

Key Takeaways

Tap to Pay on iPhone has today launched in Malaysia as Apple continues the rollout of the service aimed at small businesses. Interestingly, the iPhone maker is slightly lagging behind when it comes to acceptance of its own payment terminal solution …

Tap to Pay is an attractive option for small businesses as it allows them to accept contactless payments using only their iPhone. Typically, companies would have to either buy or rent a payment terminal or card reader, so Apple’s service cuts costs as well as adding convenience.

The one very small drawback is that contactless payment security procedures mean that cardholders will very occasionally be asked to insert their card into a reader and enter their PIN, something not possible with Tap to Pay on iPhone – but this is very rare.

The feature is now live in more than 50 countries, with Mexico preceding Malaysia. Apple says that it is today supported by five payment platforms in the southeast asian country, but not yet in the company’s own retail store there.

Starting today, ADAPTIS, Fiuu, HitPay, Stripe, and Zoho are the first payment platforms in Malaysia to bring Tap to Pay on iPhone to its merchants, empowering businesses of all sizes and across key sectors — including retail, food and beverage, beauty, and professional services — to offer this capability at checkout. Tap to Pay on iPhone will also be coming soon for checkout at Apple The Exchange TRX.

American Express, JCB, Mastercard, MyDebit, UnionPay, and Visa cards are all accepted in the country.

Photo: Apple