GoKawiilA new report from Bloomberg adds fresh details to Tim Cook’s town hall at the Steve Jobs Theater, following Monday’s CEO transition announcement. Here are the details.
Cook says Apple Maps flub was his ‘first really big mistake’
Shortly after Apple confirmed that Tim Cook would step down on September 1 to be replaced by John Ternus as the new CEO, the company scheduled a town hall for the next day, where Cook and Ternus would address employees and discuss the transition.
After the town hall yesterday, Bloomberg published a few details of what was discussed, including Cook’s reassurance that he is healthy and plans “to be in this new role for a long time,” and Ternus’s pledge that Apple is “about to change the world once again.”
https://www.bloomberg.com/news/articles/2026-04-22/tim-cook-regrets-maps-flub-sees-apple-watch-as-his-proudest-work?srnd=undefined
Today, Bloomberg published a follow-up report with additional details from the meeting, including Tim Cook reflecting on his proudest achievements, as well as past missteps, chief among them the troubled Apple Maps launch.
From the report:
“The product wasn’t ready, and we thought it was because we were testing more of local kind of stuff,” Cook said during a town hall meeting on Tuesday with his recently named successor, John Ternus.
And
Cook said the list of mistakes he made would be “extraordinary in length,” but the company mostly avoided the kind of product recalls and cancellations that have plagued other consumer device companies over the last 15 years.
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