GoKawiilFor creative and marketing teams, a simple cloud storage solution often falls short. These teams need to sift through large numbers of files to find what they’re looking for. The problem is getting worse: AI is accelerating content generation, meaning more media files than ever, which makes the task even trickier.
A New York-based startup called Shade is building a cloud storage platform designed for agencies, sports media teams, consumer brands, real estate companies, and podcasters to store and search their media files easily.
The company announced Wednesday that it closed $14 million in a funding round led by Khosla Ventures, Construct Capital, and Bling Capital in March. The nearly four-year-old startup has raised $20 million in total, with General Catalyst, SignalFire, and Contrary also on its cap table.
Shade was founded by CEO Brandon Fan and CTO Emerson Dove in 2024. The two had been friends since high school. They decided to build something together after growing frustrated with existing tools like Dropbox when it came to searching for files.
“We built it out of our frustration as creatives – [where we were contending with] stacks and stacks of hard drives and issues where we were using Dropbox drive frame and all of the tools under the sun…it was time to build one single source of truth,” Fan said.
Image Credits: Shade Image Credits:Shade
He sees Shade as occupying an interesting niche as a creative file storage system around which companies can build workflows.
“As you make more content, you need to be thinking more about the workflows around the content. I like to say it’s similar to CRMs 20 years ago, when we were thinking about how to organize all the information that we had around our contacts and in all of our companies,” he said.
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