GoKawiilI am building a cloud
2026-04-22
Today is fundraising announcement day. As is the nature of writing for a larger audience, it is a formal, safe announcement. As it should be. Writing must necessarily become impersonal at scale. But I would like to write something personal about why I am doing this. What is the goal of building exe.dev? I am already the co-founder of one startup that is doing very well, selling a product I love as much as when I first helped design and build it.
What could possess me to go through all the pain of starting another company? Some fellow founders have looked at me with incredulity and shock that I would throw myself back into the frying pan. (Worse yet, experience tells me that most of the pain is still in my future.) It has been a genuinely hard question to answer because I start searching for a “big” reason, a principle or a social need, a reason or motivation beyond challenge. But I believe the truth is far simpler, and to some I am sure almost equally incredulous.
I like computers.
In some tech circles, that is an unusual statement. (“In this house, we curse computers!”) I get it, computers can be really frustrating. But I like computers. I always have. It is really fun getting computers to do things. Painful, sure, but the results are worth it. Small microcontrollers are fun, desktops are fun, phones are fun, and servers are fun, whether racked in your basement or in a data center across the world. I like them all.
So it is no small thing for me when I admit: I do not like the cloud today.
I want to. Computers are great, whether it is a BSD installed directly on a PC or a Linux VM. I can enjoy Windows, BeOS, Novell NetWare, I even installed OS/2 Warp back in the day and had a great time with it. Linux is particularly powerful today and a source of endless potential. And for all the pages of products, the cloud is just Linux VMs. Better, they are API driven Linux VMs. I should be in heaven.
But every cloud product I try is wrong. Some are better than others, but I am constantly constrained by the choices cloud vendors make in ways that make it hard to get computers to do the things I want them to do.
These issues go beyond UX or bad API design. Some of the fundamental building blocks of today’s clouds are the wrong shape. VMs are the wrong shape because they are tied to CPU/memory resources. I want to buy some CPUs, memory, and disk, and then run VMs on it. A Linux VM is a process running in another Linux’s cgroup, I should be able to run as many as I like on the computer I have. The only way to do that easily on today’s clouds is to take isolation into my own hands, with gVisor or nested virtualization on a single cloud VM, paying the nesting performance penalty, and then I am left with the job of running and managing, at a minimum, a reverse proxy onto my VMs. All because the cloud abstraction is the wrong shape.
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