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Want to live a longer, happier life? Science says work to be more successful (but not in the way you might think)

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Why This Matters

This research underscores the importance of the pursuit of meaningful goals over mere achievement, highlighting how a focus on personal growth and purpose can enhance well-being and longevity. For the tech industry, it emphasizes designing products and services that support users' pursuit of fulfillment, not just success. Consumers can benefit by prioritizing activities that foster genuine happiness and purpose in their lives.

Key Takeaways

A decades-long (and counting) study reveals happiness lies not necessarily in the achievement, but in the pursuit. You want to be happier. You want to feel more fulfilled. You want to live a longer, healthier life.