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Rivian begins production on the R2 electric SUV

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Why This Matters

Rivian has officially begun production of its R2 electric SUV, signaling a significant step in expanding its EV lineup and competing with models like Tesla's Model Y. While initial units are for employees and early customers will face delays, the launch highlights Rivian's ongoing growth and resilience after recent setbacks, such as tornado damage at its factory. The R2's competitive pricing and features could make it a notable option for consumers seeking affordable, long-range electric SUVs in the coming years.

Key Takeaways

Rivian has begun production of its R2 SUV. However, you can't get one just yet: The first customer deliveries (of the most expensive version) aren't expected until later this spring.

On Wednesday, CEO RJ Scaringe drove the first electric SUV off the production line at the company's Normal, IL, factory. A storage and logistics building at that factory was damaged by a tornado last weekend, with Wednesday's rollout event seemingly designed to reassure nervous customers and investors.

"We are really excited to be producing R2 for our customers," Scaringe is quoted as saying in a news release. However, Rivian CFO Claire McDonough told Reuters that customers won't be able to configure their vehicle orders until June. Electrek reports that these first units rolling out now are going to Rivian employees.

Rivian

If you were drawn to the R2's $45,000 starting price, well, Rivian won't have any of those for a while. First off the line (this spring) is the Launch Package, starting at $57,990. A Premium trim, expected late 2026, will cost $53,990. Then, in the first half of 2027, a Standard (RWD long range) variant arrives at $48,490. And as for that headline-grabbing $45,000 base-model R2, I hope you like waiting. It won't be here until late 2027.

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The Rivian R2 was revealed in 2024. Smaller and lighter than the flagship R1, the company is positioning the EV as its answer to Tesla’s best-selling Model Y. All versions of the new two-row SUV are rated for at least 300 miles per charge. Each trim has a native NACS charge port. The vehicle can charge from 10 percent to 80 percent in under 30 minutes when using a DC fast charger.