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NASA’s awe-inducing iPhone moon video is a free ad for Apple, but there’s a catch

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Why This Matters

NASA's release of the high-quality 'Earthset' video highlights the growing influence of space imagery in consumer technology, notably benefiting Apple by showcasing the capabilities of their devices. This blending of space exploration and consumer tech underscores the importance of visual innovation in engaging audiences and promoting brand visibility. However, it also raises questions about the commercialization and ownership of space imagery in the digital age.

Key Takeaways

Who owns the moon (video)? NASA this week released a stunning video of “Earthset,” the humbling moment when the Artemis II crew (now back at home) caught a view of Earth setting behind the lunar surface. From the window of the crew’s capsule, the recording captured the cusp of our bright and blue planet slowly disappearing behind the moon. The camera lens is of high-enough quality that the imaging picked up the wisps of weather systems traveling over our oceans and, in the foreground, the much darker lunar surface, peppered with crevices and craters.