Skip to content
Tech News
← Back to articles

Apple's Next CEO Has a Different Battle Ahead

read original get Apple CEO Executive Notebook → more articles
Why This Matters

Apple's transition to new leadership under John Ternus signals a strategic shift towards innovative hardware products like foldable iPhones, smart glasses, and smart home devices, while also navigating AI and manufacturing challenges. This change could significantly influence the company's product trajectory and its position in the tech industry, impacting consumers eager for cutting-edge gadgets. The focus on hardware expertise suggests a potential emphasis on device innovation and integration in Apple's future offerings.

Key Takeaways

It's a great time for a hardware guy to be running Apple. When John Ternus takes the helm in September as the company's new CEO, analysts expect Apple to launch a whole new breed of device: a folding iPhone. There are also rumors that we may soon see Apple's smart glasses and a smart home hub.

It certainly won't be a slow start for Ternus, who currently oversees all of Apple's hardware engineering. But he also will be tasked with navigating new AI and manufacturing challenges, as I explore in this week's One More Thing episode, embedded below.

Watch this: The Biggest Battles Ahead for Apple's Next CEO, John Ternus 05:03

CEO Tim Cook passes the baton after 15 years of building Apple into a tech behemoth. Cook was a supply chain and logistics wizard, but perhaps it will take a hardware mind like Ternus to grow Apple in the AI age. My colleagues this week also looked back on Cook's influence, highlighting the biggest products launched during Cook's tenure, and his legacy of turning Apple's gadgets into status symbols.

But Cook isn't completely leaving Apple. His influence continues as he takes the role of executive chairman on Apple's board of directors. You might see him continue to play the role of a Washington whisperer, as the company said Cook will be "engaging with policymakers around the world."

That leaves Ternus free to focus his energy on new product launches. His first mission? Make sure that enhanced personalized Siri really works well on those fun new gadgets this fall. Because if that flops, it's going to be a rough first year.

Watch this: What's Next for Apple Without Tim Cook at the Helm 09:06

For more One More Thing, subscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.