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Apple TV: 27 of the Best Shows You're Probably Not Watching

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Why This Matters

Apple TV's rebranding and focus on organic discovery have cultivated a unique platform filled with hidden gems that appeal to discerning viewers. This approach not only enhances the quality of content but also encourages consumers to explore lesser-known series, fostering a more engaged and dedicated audience. For the tech industry, this highlights the importance of innovative marketing strategies and curated content in standing out in a crowded streaming landscape.

Key Takeaways

Apple TV dropped the "Plus" from its name last year. You may be wondering how the rebrand has impacted the quality of entertainment on the streamer. Well, it hasn't. In fact, its offering has only gotten better.

We already know all about the streamer's hit series such as Severance, Ted Lasso and The Morning Show. But would it surprise you to read that those are just the tip of the iceberg? Apple TV is chock-full of must-see series just waiting to be discovered. The problem is you probably have never heard of them.

Apple does an interesting thing: It mostly relies on organic discovery and word of mouth rather than conventional marketing campaigns. The result is a platform filled with mysterious titles that require you to do your own watching to see if they're the ones for you.

It's an interesting way of putting movies and TV shows out into the world -- and it's made Apple TV feel way more like a secret club you've been let into.

To help you on your journey, I've compiled a guide below to the best shows Apple TV has to offer. I'll be updating this list regularly, so please check back for additions. I put together a separate list of Apple TV's best sci-fi TV shows, too. So check that out when you're done here.

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Read more: Apple TV Review: Small Library but the Quality Is Top Notch

Apple TV Margo's Got Money Troubles Based on the book of the same name by Rufi Thorpe, Margo's Got Money Troubles follows the struggles of a young woman with a new baby who turns to cam girl work on the internet to help pay the bills. Elle Fanning stars opposite Nick Offerman and Michelle Pfeiffer, who really are a match made in comedy heaven.

Apple TV Pluribus What happens when a pandemic grips the globe, making everyone extremely happy? That's the question at the center of Pluribus, Vince Gilligan's latest TV project. The series, now the most-watched Apple TV show ever, follows a relatively unhappy woman named Carol (Rhea Seehorn) as she navigates this unsettling new reality. Can she find a way to save the world? Or will she eventually become a part of this odd hive mind?

Apple TV Masters of the Air Apple's military drama is based on real events and takes inspiration from Donald L. Miller's book of the same name. The series follows the members of the 100th Bomb Group (aka the Bloody Hundredth) as they battle the Nazis during World War II. It has a stacked cast, including the likes of Austin Butler, Callum Turner, Anthony Boyle and Barry Keoghan. Masters of the Air was produced by Steven Spielberg and Tom Hanks.

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