GoKawiilSimulacrum of Knowledge Work
25 Apr, 2026
How do you know the output is good without redoing the work yourself?
You've received a report, a market analysis for the new product you're planning to launch. Reading through it you notice problems: the date on the report doesn't match the date you requested it on, it's from 6 months prior. Several paragraphs have obvious spelling errors. Some graphs are mislabeled and duplicated.
The report is disregarded. The existence of typos and copy-paste errors which may not change the main conclusion of the report is enough to discard it. Someone who didn't put in enough care to make the report presentable on the surface level also didn't care enough to produce good research.
You have judged the quality using a proxy measure: the superficial quality of the writing itself. It's not what you ultimately care about — what you care about is whether the report reflects reality and points you toward good decisions. But that's expensive to check. Surface quality is cheap, and it correlates well enough with the thing you can't easily measure.
All of knowledge work has this problem. It's hard to objectively judge the quality of someone's work without spending a lot of effort on it. Therefore everyone relies heavily on proxy measures.
Proxy measures kept misaligned incentives in check. LLMs broke them.
Large language models are great at simulating a style of writing without necessarily reproducing the quality of the work. You can ask ChatGPT to write you a market analysis report and it will look and read like a deliverable from a top-tier consulting firm written by Serious Professionals.
A software engineer can write thousands of lines of code which looks like high-quality code, at least if you have just a couple of seconds to skim through it. Their colleagues will ask AI to do a code review for them, the code review will uncover a lot of issues and potential problems, and these will be addressed. The ritual of working will be upheld with none of the underlying quality.
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