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The Apple Fold Could Cut Short the Motorola Razr Fold's Big Moment

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Why This Matters

The upcoming Motorola Razr Fold marks Motorola's entry into the book-style foldable phone market, positioning it as a key competitor to Samsung and potentially Apple. Its release could boost Motorola's market share in the growing foldable segment, but the anticipated launch of Apple's foldable iPhone later this year may overshadow it. This competition highlights the rapid evolution and strategic battles shaping the future of foldable smartphones in the industry.

Key Takeaways

Motorola is expected to launch a suite of new Razr clamshell foldables on Wednesday, as well as its first book-style folding phone. The simply named Motorola Razr Fold will go up against other, similar devices like the Galaxy Z Fold 7, but it may only get a few months in the spotlight -- later this year, Apple's long-awaited iPhone Fold could debut and steal Motorola's thunder.

While Motorola has been competing with Samsung on annual clamshell foldables for years, it's stayed out of competing in the book-style folding phone niche until now. That makes the Motorola Razr Fold a novel new entry for the phone-maker, and CNET senior technology reporter Abrar Al-Heeti found it to be a keen rival to the Galaxy Z Fold 7 from her time with it at MWC 2026.

"The Fold is an important device for Motorola. After growing significantly in the foldable market almost entirely through clamshell flip phones, Motorola is now making its first move into book-style foldables, which is the format that Apple is expected to enter later this year," said Francisco Jeronimo, vice president of client devices research at the International Data Corporation.

The Razr Fold's main screen is 8.1 inches. Patrick Holland/CNET

With standout specs, it could help Motorola continue growing its share of the North American foldables market, which rose to 44% in 2025, according to Counterpoint Research (up from 30% the year before). According to IDC data, Jeronimo said. Motorola holds around 50% of the US foldable market, roughly 55% in Latin America, and has grown its global share from about 6% to nearly 14%.

With new Razrs and the debut of the Fold, it should be Motorola's year to take on Samsung. But as often happens in the mobile market, all eyes turn to what Apple's doing. While rumors have swirled for years that a foldable iPhone was in the works, more evidence than ever suggests one will debut later in 2026 (presumably in the September release window alongside other iPhones).

Motorola and Apple have a curious causal relationship: Motorola claims that 25% of people buying its Razr clamshell foldables are former iPhone users. When the Motorola Razr Fold is revealed, it could convert more folks too tired of waiting for Apple's folding phone. That is, if they don't wait just a little longer to see if their long-awaited iOS-running foldable will launch at last in September. A few sizable iPhone Fold rumors could convince fence-sitters to hold on.

A CAD render of the supposed iPhone Fold. Jeffrey Hazelwood/CNET

At the moment, we still don't know much about the iPhone Fold -- starting with its name, which rumors have also suggested could be called the iPhone Ultra or iPhone Flip. The latter name was more rumored when Apple was supposedly angling to release a clamshell foldable first, but the latest leaks are heavily favoring a book-style folding device like the Galaxy Z Fold 7 and the Motorola Razr Fold. The rest of the details are murky, with recent CAD design file leaks suggesting it will be a wide-format foldable like the original Google Pixel Fold that launched in 2023.

In contrast, the Motorola Razr Fold is a known quantity. CNET's Al-Heeti has held it, finding the foldable to be slightly larger than the Galaxy Z Fold 7 and Google Pixel 10 Pro Fold (6.6-inch external display, 8.1-inch internal screen) and somewhere between the two in weight (243 grams). It packs a triple 50-megapixel rear camera system, 32-megapixel selfie camera on the cover and 20-megapixel selfie shooter inside. It has a huge 6,000-mAh battery, 80-watt wired charging and an impressive 50-watt wireless charging. It's powered by a Snapdragon 8 Gen 5 processor and has an IP48 and IP49 rating for high water and middling dust resistance.

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