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BCI startup Neurable looks to license its ‘mind-reading’ tech for consumer wearables

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Why This Matters

Neurable's non-invasive brain-computer interface technology has the potential to revolutionize consumer wearables by providing insights into cognitive performance without surgical procedures. Its licensing model enables integration into a wide range of devices, opening new opportunities across health, gaming, and productivity sectors. This development signals a significant step toward more intuitive, brain-aware consumer technology that could enhance user experiences and personalized applications.

Key Takeaways

BCI (brain-computer interface) technology — in which neural signals are routed from a person’s head to a computer — was once the stuff of science fiction, but these days the technology represents a competitive corner of the tech industry. One of the companies racing to commercialize BCI is Neurable, which this week announced that it’s looking to license its “mind-reading” technology to consumer wearables.

Neurable specializes in “non-invasive” BCI, which distinguishes itself from firms like Neuralink—the Elon Musk-founded startup known for inserting computer chips directly into people’s skulls—in that its product doesn’t require users to undergo brain surgery to enjoy its benefits.

Neurable’s technology works through a combination of EEG sensors and signal processing that can scan a user’s brain activity, analyze it with AI, and provide information about a person’s cognitive performance.

In December, Neurable raised $35 million in a series A, which it plans to use to scale the commercialization of its technology. This week, the company announced that, as part of its expansion effort, it is looking to license its technology to a variety of consumer-facing companies.

The idea is that mind-reading tech (which can provide detailed data about how a person’s brain works while they’re engaged in various activities) could be integrated into wearables across a number of industries—including health and athletic products, productivity tools, and gaming. “Through Neurable’s licensing platform, OEMs can directly integrate its AI-powered brain-sensing technology into existing hardware, such as headphones, hats, glasses, and headbands, while maintaining full control over product design, user experience, and distribution,” the company said in a press release on Tuesday.

Neurable has already fostered partnerships with a number of companies to test out its effectiveness. This includes HP Inc.’s HyperX, a gaming brand, with which it created a headset designed to help gamers “level up their game play by optimizing focus and performance.” It has also partnered with a company called iMotions, a software platform that specializes in human behavior research, to assist with the company’s research initiatives.

In an interview, Neurable’s CEO Ramses Alcaide declined to say what new partnerships the company has in the works, but said that the company was seeking to expand its purview across a host of domains.

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