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‘AirPods Ultra’ launching later this year sounds more likely than ever

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Why This Matters

The upcoming launch of the 'AirPods Ultra' signifies Apple's move to introduce a premium, AI-enhanced audio device that aligns with its broader Ultra branding strategy across iPhone and Mac products. This development highlights Apple's focus on integrating advanced features like infrared cameras and gesture controls, setting a new standard for wireless earbuds and expanding its high-end product lineup for consumers seeking cutting-edge technology.

Key Takeaways

Apple has new AirPods launching later this year that we’ve been referring to as a high-end AirPods Pro model, but recent reporting now makes it seem more likely that they’ll be the first ‘AirPods Ultra.’

New AirPods with built-in IR cameras could be the first ‘Ultra’ model

Last fall, AirPods Pro 3 launched with impressive gains in Active Noise Cancellation and audio quality, a new fit, built-in heart rate sensor, a second-gen Ultra Wideband chip, and more.

Apple has consistently shipped new AirPods Pro every three years. The first model arrived in 2019, its successor in 2022, and AirPods Pro 3 in 2025.

But rumors have long indicated there’s another AirPods Pro model coming this year.

One of its main new features is the addition of infrared (IR) cameras, which will unlock a variety of AI-centric experiences via visual intelligence. Hand gestures might be supported too. And rumors indicate a next-gen H3 chip could debut as well, likely to power the camera capabilities.

These new AirPods are expected to cost around $299—that’s $50 more than AirPods Pro 3.

Like with AirPods 4, where you can buy a model with ANC for $179 or without for $129, we’ve been expecting Apple to brand this new model as a high-end AirPods Pro 3 tier.

However, following reports this week, a new ‘AirPods Ultra’ branding seems the more likely outcome.

Why ‘AirPods Ultra’ are a good fit for Apple’s expanding Ultra lineup

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