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Temperatures are rising, and prices are dropping. Amazon's annual Prime Day event is coming soon, and it may be getting another revamp. Last July, the retailer expanded its typical two-day member-exclusive sale to four days, and this year, rumors are swirling that the tentpole event will arrive earlier than usual.
According to Bloomberg reports, Amazon is shifting its deal event up to June from its traditional July slot. And since ZDNET spends hours upon hours testing the latest and greatest tech, gadgets, and more, sale events are important to us. Our team of experts has a background in many tech disciplines, from hardware to software to AI and beyond, and we scout major shopping events like Prime Day to help source the best savings for our readers.
Here's what we know so far about Amazon's likely upcoming Prime Day event.
Is Prime Day earlier this year?
Yes, early reports from Bloomberg and hits on Amazon's own seller central platform suggest there is truth to the June Prime Day rumor. Amazon's Seller Central page outlines that early deal submissions for the event began as early as March 24, 2026. Final deal submissions are slated for May 26. Since Amazon typically announces its sales about a month out from its start dates, I anticipate that Prime Day 2026 will fall around the end of June.
When is Prime Day 2026?
Amazon's next Prime Day event will likely return this summer, as it has been an annual event since 2015. However, early reports indicate the 2026 sale will be held in June rather than July.
Last year, the retailer expanded its two-day Prime sale into a four-day event, and the dates of both October and July Prime Day have fluctuated significantly over the last several years. We'll have to wait and see whether Prime savings will start in June and, if so, when, but for now, it's safe to say another Prime sale is certainly on the way.
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