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PayPal says AI shopping agents are creating an invisible storefront economy

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Why This Matters

PayPal's survey highlights a growing shift towards AI-driven shopping agents, which are transforming how consumers discover and purchase products. This development underscores the need for merchants to upgrade their infrastructure to stay competitive in an evolving digital economy. Embracing AI technology could be crucial for businesses aiming to meet customer expectations and capitalize on new commerce opportunities.

Key Takeaways

A new PayPal survey finds most merchants still lack the infrastructure to compete, as AI agents increasingly drive product discovery and purchasing. AI agents have already started buying on behalf of customers. Yet most merchants still lack the infrastructure to serve them. That disconnect sits at the center of PayPal’s first U.S. Agentic Commerce Pulse Survey, based on responses from 498 decision-makers across small businesses, mid-market firms, and large enterprises.