GoKawiilUber is breaking into the travel industry.
The company on Wednesday announced several new products at its annual Go-Get event in New York as it looks to attract more users to its platform and push to differentiate beyond its mainstay ride-hailing business.
Rather than focusing on its ambitious driverless car bet, Uber used its annual product showcase to feature new verticals, such as hotel bookings and shopping, as it strives to position itself as an all-in-one super app.
Along with driverless cars, Uber bets have included freight, chauffeur services and skiing. The company has also expanded grocery delivery services and is partnering with Joby Aviation to offer all-electric air taxis.
The new travel bets aim to simplify and de-stress the experience for busy consumers, CEO Dara Khosrowshahi told a live audience on Wednesday.
"Uber is already the go-to platform for global travel," he said. "If we're the first app that you open when you get into your city, it's only natural for us to try to make the entire trip, the entire experience, simpler."
Here are some key new offerings announced:
Hotel bookings