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Uber Adds Hotel Bookings, Pushing Its Vision of Becoming a Super App

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Why This Matters

Uber's addition of hotel bookings within its app marks a significant step toward transforming into a super app, offering consumers a seamless travel planning experience. This expansion enhances Uber's ecosystem, increasing user engagement and creating new revenue streams while positioning itself as a comprehensive travel platform. For the tech industry, it exemplifies the trend of integrated services, challenging traditional travel and hospitality providers.

Key Takeaways

Uber is checking into the hotel business.

The ride-hailing company on Wednesday said it'll now let users book hotels directly in the Uber app. You can browse through more than 700,000 hotels around the world via a partnership with Expedia.

This might be most appealing for Uber One subscribers, who'll score a 20% discount on a rolling list of 10,000 hotels. Members also get 10% back in Uber Credits on all bookings. (Uber One costs $9.99 a month.)

To book a hotel through the Uber app, tap the new Hotels icon on the home screen. Then enter your destination to browse nearby lodging. You can look at options on a map or in a list view. Filters allow you to narrow your search based on metrics such as guest ratings, price, accessibility features and amenities.

The prices you'll see listed include taxes, fees and any discounts. The app will also show how many Uber Credits you'll be earning if you're an Uber One subscriber. Similar to booking a ride, you can confirm the reservation and pay using the default payment method in your Uber Wallet.

Uber also plans to launch vacation rentals with Vrbo later this year.

The company unveiled several other features coming to its ride-hailing app as well as Uber Eats (detailed below). The updates signal the ways in which Uber hopes to fortify its subscription service, which, according to the company, has over 46 million members and is available in 47 countries. Uber One gives members discounts and credits on rides and deliveries -- while bringing in a steady stream of income for the company. (Last year, Uber became embroiled in a Federal Trade Commission lawsuit over alleged deceptive practices tied to Uber One.) Competitor Lyft has its own subscription service with priority pickups and discounts called Lyft Pink.

Uber Eats launched nearly 10 years ago, allowing the company to branch out beyond ride-hailing -- which undoubtedly came in handy during the COVID-19 pandemic as people stayed home and ordered in. This next foray into hotels, as well as other ventures such as autonomous ride-hailing partnerships, further diversifies Uber's offerings and expands its presence across multiple facets of people's lives.

It ultimately feeds into Uber's long-standing plan to be a super app and one-stop shop for all your needs. Earlier this month, Uber Eats added a feature for handling customer returns.

Other Uber and Uber Eats updates

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