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Key Takeaways Focus on creating authentic connections to build a customer base and long-term growth.
When prospects can physically experience your brand, it proves you’re real — and worth trusting.
Record and share customer experiences to increase trust and build community around your brand.
If you have mixed feelings about AI, the truth is this technology isn’t a passing trend. It’s the new reality. AI adoption broke records — faster than both smartphones and social media. ChatGPT reached 100 million users in just two months, and 52% of Americans use AI platforms every week.
While the presence of AI has changed some routines in day-to-day business and marketing, the basic principles on how to generate leads and win customers remain.
Now that I’m averaging over two million a week in revenue and last year generated an all-time high of 149,028 leads for my business, I can look back and see which marketing decisions really mattered.
Here’s what you can focus on right now, despite the AI buzz, to accelerate your business growth.
Focus on creating authentic connections to build a customer base and long-term growth
When I started my business PostcardMania 28 years ago, I only had a phone, a computer, and of course, my postcards. Yes, technology has changed how individuals communicate day to day, but nothing quite compares to a good ole phone call.
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