GoKawiilHadlee Simons / Android Authority
TL;DR Samsung has regained its lead in the global smartphone market, according to tracking firm Omdia.
Samsung was also the only Android brand in the top five to see yearly sales growth.
HONOR wasn’t in the top five, but was the fastest-growing manufacturer in the top ten.
Samsung surrendered its lead of the global smartphone market to Apple in Q4 2025, but the company usually retakes the lead in the following quarter. New data has indeed revealed good news for Samsung, but bad news for other top Android brands.
Tracking firm Omdia posted its Q1 2026 global smartphone market share report, and Samsung was the top manufacturer for the quarter. The Korean manufacturer accounted for 22% of shipments compared to Apple’s 20% share.
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Samsung and Apple also saw year-on-year growth of 8% and 10%, respectively. Unfortunately, there’s bad news for other manufacturers in the top five as they all recorded yearly declines. Xiaomi ranked third in Q1, but saw a massive 19% decline in shipments. Meanwhile, fourth-placed OPPO was just a percentage point behind Xiaomi, but saw a 6% yearly decline. Finally, vivo was ranked fifth but saw shipments dip by 7% year-on-year.
Omdia
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