GoKawiilUber’s forthcoming luxury robotaxi service with Lucid Motors and Nuro is getting a fourth partner: Hertz.
The companies announced Thursday that Hertz will provide “day-to-day vehicle asset management, including charging, maintenance, repairs, cleaning, and depot staffing.” The service, announced last year, is supposed to launch by the end of 2026 in the San Francisco Bay Area, using Lucid’s Gravity SUVs and Nuro’s self-driving tech.
Hertz is handling this work through a newly-established affiliate it’s calling Oro Mobility, which the rental company says will “provide integrated fleet management solutions across a range of mobility segments.”
“As the industry transitions from personally owned vehicles to commercially operated driver-led and autonomous fleets, Oro aims to fill a critical orchestration and operations gap,” the Hertz press release reads.
This is not the first time Hertz, which went through a bankruptcy restructuring process in 2020, has followed new mobility trends.
The company made a big splash in 2021 when it announced it was buying 100,000 EVs from Tesla, news that helped Elon Musk’s car company reach a $1 trillion valuation for the first time (and helped Hertz’s image as it emerged from bankruptcy). Hertz also announced plans in 2022 to buy up to 175,000 EVs from General Motors, and another 65,000 from Polestar.
None of those deals were ever fully realized, and Hertz started a fire sale of the EVs it had bought in early 2024. It did that in part because of higher-than-expected maintenance costs due to Uber drivers renting the EVs, and because Tesla slashed prices to stave off competition and boost sales.
Techcrunch event Meet your next investor or portfolio startup at Disrupt
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. Meet your next investor or portfolio startup at Disrupt
Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. San Francisco, CA | REGISTER NOW
... continue reading