Sony vs. Bose: My buying advice after listening to flagship headphones from both brands

Jada Jones and Nina Raemont/ZDNET

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ZDNET's key takeaways

I found Bose and Sony's headphones to be exceptional in their own right.

Bose's option appeals more to laid-back listeners who prioritize comfort and simplicity.

Sony's option appeals to headphone enthusiasts who prioritize customization and utility.

Sony's and Bose's latest flagship headphones have some of the best noise-canceling performance we've tested at ZDNET. But which one is better if you're deciding between the two?

Also: Sony just shook up the Bose rivalry with these earbuds, and I wasn't prepared for it

Having spent months testing both the Sony WH-1000XM6 and the Bose QuietComfort Ultra 2, I can confidently say there are distinct differences between the two models.

For example, if you want headphones with granular audio customization, smart features, and performance that improves the more you tweak them, you'll appreciate Sony's WH-1000XM6. If you want headphones that require minimal decision-making and deliver a high-performing experience without toggling many features, the Bose QuietComfort Ultra (2nd Gen) are up your alley.

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