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Key Takeaways Doug Evans’ Juicero raised $135 million before becoming “one of the biggest Silicon Valley failures,” but his new company The Sprouting Company hit $1 million monthly revenue after appearing on Shark Tank.
Evans switched from perishable juice with low margins to a subscription model selling sprouting seeds and hardware.
After leadership training in the desert, Evans learned to trust his team and stop micromanaging, allowing the company to run while he traveled.
In October 2025, Doug Evans appeared on Shark Tank to pitch The Sprouting Company, a countertop home sprouting system that lets people grow fresh, nutrient-dense sprouts without soil or sunlight.
The Sharks loved it.
Before the Season 17 episode aired, The Sprouting Company was doing $200,000 in monthly revenue. By December, it hit $540,000. And by March, Evans was tracking over $1 million a month, putting the company on a $12 million annual run rate.
The success felt like the ultimate redemption. His previous venture, Juicero, raised $135 million from top-tier investors before being “publicly eviscerated” and shut down in what Evans describes as “one of the biggest Silicon Valley failures.”
Evans blames nobody but himself. “I am responsible for 100% of what happened with that company,” he says. After the fiasco, he disappeared into the desert for three years, and resurfaced asking himself one question: “What can I do differently?”
He joined me on the One Day with Jon Bier podcast to share the lessons from his comeback: how he let go of control, changed his mindset, and learned to shift his priorities from selfishness to selflessness.
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