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Apple raises the Mac Mini’s starting price

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Why This Matters

Apple has increased the starting price of the Mac Mini to $799, discontinuing the $599 model amid ongoing supply chain constraints and high demand. This shift highlights the broader impact of global chip shortages and rising memory costs on Apple's product lineup, potentially affecting consumer access and pricing strategies. The increased prices and supply challenges underscore the evolving landscape of tech manufacturing and consumer electronics affordability.

Key Takeaways

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

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Apple’s Mac Mini now starts at $799 after the company pulled the $599 option with 256GB of storage from its online store, as spotted earlier by MacRumors. The model’s discontinuation comes just one day after Apple CEO Tim Cook said during an earnings call that a chip shortage will impact its Mac products in the coming months.

“If you look forward to June, the majority of our supply constraints will be on several Mac models,” Cook said. “We think looking forward that the Mac Mini and the Mac Studio may take several months to reach supply-demand balance.” He added that both devices saw “higher-than-expected demand” as well, with many people buying up the device to use with AI agents like OpenClaw.

The global memory shortage poses challenges for Apple as well, as Cook said that the company expects “significantly higher memory costs” going forward, which could have an “increasing impact” on Apple’s business.