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How this travel company's AI rollout drove a 73% satisfaction boost: A 5-step playbook for your business

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Why This Matters

This article highlights how Booking.com’s strategic deployment of agentic AI significantly enhanced customer satisfaction by creating integrated, value-driven services. It underscores the importance for the tech industry and consumers to adopt structured AI approaches that deliver tangible business benefits and improved user experiences.

Key Takeaways

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ZDNET's key takeaways

Agentic AI is often more about talk than production services.

Smart professionals focus on use cases and supporting tech.

They test processes, refine the approach, and seek new opportunities.

Conversations with digital and business leaders about agentic AI often revolve around a similar sentiment: we've explored agents, but there's nothing in production yet.

But while everyone talks about AI experimentation, no business can afford to run endless pilots without creating business value. And with experts suggesting professionals who fail to exploit AI risk being left behind, there's an imperative to deploy successful agents sooner rather than later.

Also: How to build better AI agents for your business - without creating trust issues

At online travel specialist Booking.com, Huy Dao, director of data and machine learning platform, is charged with delivering value from AI, including agentic services. He has produced results by taking a structured approach to service rollout, creating targeted solutions to the challenges customers face today and tomorrow.

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