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Key Takeaways Most businesses don’t fail because they can’t sell. They fail because they grow at a pace that exceeds their capacity to manage what they sold.
There are seven specific operational ceilings — materials, labor, subcontractors, market, fixed costs, working capital and facilities — and all must be evaluated simultaneously before pursuing growth.
The goal is not to stop growing. It is to understand precisely where your limits are so that growth happens safely, profitably and in sequence.
I have sat across the table from more than 88,000 small business owners over 25 years. The conversation that ends careers almost always starts the same way.
“I just need to get to the next revenue level, and everything will fall into place.”
It does not fall into place. It falls apart. And it falls apart faster the harder they push.
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